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Be the Difference that Makes the Difference.

In a world demanding more than ever of you and the people around you, transform the way you think, lead and live.

Learn the skills and grow your capacity to have greater impact on others and find new levels of personal fulfilment.

This is what we have been teaching people and teams to do for almost 40 years.

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Explore the programmes

35+

Years of experience

106+

Countries reached

1,000s

People trained

ICF

Accredited coaching

The world moves faster every year. The skills that matter most are still human ones.

Presence, judgment, and the ability to help people think and change. They’re learnable, they’re evidenced by neuroscience, and they matter now more than ever. There’s a lot of noise about fearing the future. We believe in learning to play to your strengths to prepare for what’s ahead.

What we teach

You can start from any programme.
They are standalone and interconnected.

Let us know if you want some help choosing which would be the right starting point for you.

NLP

Learn to be at your best more of the time, raise your game and the game of those around you — in how you build trust, how you manage yourself in challenging situations and how you navigate change.

Explore NLP ›

Coaching

Learn an approach to communication and leadership that will help you to bring out the best in others. ICF Accredited Coaching Education.

Explore coaching ›

Applied neuroscience

Learn to lead yourself and others in line with how the brain works, since it is the driving force behind every thought, memory and emotion that you have had or ever will have.

Explore neuroscience ›

A word from Ian McDermott

Until you have a how-to, all you have is an aspiration.

Being able to learn is probably the greatest gift any human being can have, because it makes everything else possible. The better you are at learning, the more choices you have. My life has been about making learning easy by giving people the how-to’s.

Having trained a generation, there’s something else I can tell you. With the right how-to’s:

  • you can be true to yourself and successful
  • you can enjoy professional achievement and personal happiness
  • the way you are in the world will impact how you develop as a person

If you want to learn how to excel and be more yourself, I very much look forward to meeting you.

Ian McDermott, Founder of ITS

Read more about Ian ›

Our September programmes.

Flagship certified training. Live, online, accredited. Enrolling now for September 2026.

FULL PROGRAMME

NLP Practitioner Programme with Neuroscience

  • Certified NLP Practitioner status
  • The neuroscience of lasting change
  • Tools you can use from day one

DATE

Starts 11th September 2026

More details

FULL PROGRAMME

Mastering the Coach Approach – ICF Accredited Coaching Education

  • ICF-accredited coaching education
  • A complete, human-centred coaching model
  • Confidence to coach anyone, anywhere

DATE

Starts 24th September 2026

More details

Wondering if a programme is right for you?

Join a free intro session and meet the trainer, ask questions, and get a feel for the work before committing.

12 Aug 2026 · Is the NLP Practitioner Programme right for you?

14 Aug 2026 · Is Mastering the Coach Approach Programme right for you?

How to start

Start with a free session.

Join an upcoming free session and experience it for yourself. Nothing to prepare. Come as you are. Get some useful thinking and insight that might just change how you approach the rest of your life.

7th

Aug

FREE

Getting Match Fit for a Different Future

How to build the capability that creates confidence

TIME

1pm UK

DURATION

50 minutes via Zoom

PRICE

Free

Save your seat

12th

Aug

FREE

Is the NLP Practitioner Programme Right for You?

A free hour with Ian McDermott to explore the work, and whether it's your next step

TIME

1pm UK

DURATION

60 minutes via Zoom

PRICE

Free

Save your seat

14th

Aug

FREE

Is Mastering the Coach Approach Right for You?

A free hour with Pamela Richarde to explore the work, and whether it's your next step

TIME

1pm UK

DURATION

60 minutes via Zoom

PRICE

Free

Save your seat

Featured workshop

Using Your Human Advantage

TIME

12pm UK

DURATION

3 hours via Zoom

PRICE

£125 +VAT

Save your seat
View all events

Proof

Hear it from our graduates.

Short, unscripted and real. This is what changes when people train with us.

“This training has changed my life.”

Jane, University Lecturer

“A whole new way of being.”

Peter, Internal Coach

“More relaxed, mindful and open.”

Paul, Lloyds Banking Group

“The best course I’ve ever signed up for.”

Ankita, Aston University

★★★★★

There was some high profile, contentious stuff going on at work. I needed to get great communication, influencing and negotiation skills. I researched various NLP training options. As soon as I found ITS there was no competition. There is a golden thread of compassion, generosity and gentle good humour running through every aspect of ITS. Whether its the cutting edge training delivered by Ian himself and the team of trainers he collaborates with, or the office and support staff making it all happen, every encounter reinforces confidence and achievement. ITS instils a positive approach. It might be in dealing with difficult situations and people, or managing one’s innate tendency to self sabotage, there is always a supportive, enabling and empowering solution. So yes I gained great communication and influencing skills but much more important than that I started and continue to learn about me. Thank you Ian and all the team. It is always a pleasure to return to ITS.

D Barrett, former NHS employee

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

ITS must be the most understated training organisation I have ever encountered: devoid of hype and the huge promises that come as standard in the world of self-development and training, they achieve astonishing results. The courses are painstakingly constructed and delivered, the facilitation is inspired and the foundations are thoroughly ethical. More than that, the workshops and techniques are so thorough that the learning becomes deeply embedded. The words, ‘world-class’, ‘outstanding’, ‘masterful’ are bandied around in the world of training and self-development, yet in the case of ITS and Ian McDermott they are truly deserving.

Paul Miller, Director of the Ludic Group Global Coaching Faculty

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

Training with ITS has had a huge impact on my personal development. I took the NLP Practitioner and Master Practitioner when I was working within a large corporate and was able to apply the learning to my leadership and coaching of others but more than that I felt as though I had been through a personal transformation that allowed me to be aware of what holds me back and move on from it. I continued on to take the Coaching and Neuroscience programmes and now work for myself as a Personal Development Coach. The training has allowed me to grow in skill and confidence quickly, to build a good network of like minded people, and allowed me to move away from a corporate role to providing Personal Development coaching to a range of clients. In my opinion, Ian McDermott and his associate trainers provide an excellent quality of training in a superb learning environment and that combination for me sets them apart from their competitors.

Helen Diaz, Personal Development Coach

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

ITS has given me an enjoyable and engaging insight into the practical and simple “How tos” to get the most out of myself, and thus, others. By linking Applied Psychology with Neuroscience, it develops “The Whys”. It has helped me create an attitude of understanding and the ability to set aside time to be strategic in my thinking. Learning in safe surroundings with likeminded people gave me back my confidence and desire to acquire understanding that would benefit the people with whom I associate, whether they be family, friends, colleagues or clients. I have been encouraged to continue my voyage of discovery and remain curious about the “human condition”. Because of my ten-year association with Ian McDermott and ITS I think I’m a very different and perhaps more tolerable & effective human being.

Simon Rycroft, SME Owner/Director in the High-Voltage Power Transmission industry

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

I can safely say that the training I’ve received through ITS has been invaluable to me. I feel that I have a greater appreciation of how differently we all see the world, as well as many more tools at my disposal for navigating through the personal and professional challenges I may face on my journey.

Aaron McAree

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

I just love the way that Ian McDermott teaches, with such a gentle and graceful style, that incorporates over 30 years of the history and knowledge of NLP that he elegantly entrusts into the hands and hearts of his students. It is like receiving a fountain of knowledge as a gift. An inspirational learning experience of skills that will change your life!

Heather Playford-Denman

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

A fantastic 12 days of life changing learning. An excellent course.

Elene Marsden

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

It’s a big statement but my experience with ITS literally changed my life. Having had a successful career, I assumed I was there to collect a new skill – what little I knew! As a result of my time with ITS, I discovered a whole new (and better) version of myself. Since then I’ve gone on to experience a richness in my personal and professional life I hadn’t previously had – it’s an experience not to miss!

Liz Beck

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

I can safely say that the training I’ve received through ITS has been invaluable to me. I feel that I have a greater appreciation of how differently we all see the world, as well as many more tools at my disposal for navigating through the personal and professional challenges I may face on my journey.

Aaron McAree

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

The changes to my personal and professional life have been astounding with a fresh approach to dealing with challenges and adopting an approach of curiosity to situations with hitherto would have yielded an approach from a frustrated perspective.

Gavin Perrett

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

ITS must be the most understated training organisation I have ever encountered: devoid of hype and the huge promises that come as standard in the world of self-development and training, they achieve astonishing results. The courses are painstakingly constructed and delivered, the facilitation is inspired and the foundations are thoroughly ethical. More than that, the workshops and techniques are so thorough that the learning becomes deeply embedded. The words, ‘world-class’, ‘outstanding’, ‘masterful’ are bandied around in the world of training and self-development, yet in the case of ITS and Ian McDermott they are truly deserving.

Paul Miller, Director of the Ludic Group Global Coaching Faculty

Google

5.0 ★★★★★

FIVE-STAR RATED

★★★★★

It’s a big statement but my experience with ITS literally changed my life. Having had a successful career, I assumed I was there to collect a new skill – what little I knew! As a result of my time with ITS, I discovered a whole new (and better) version of myself. Since then I’ve gone on to experience a richness in my personal and professional life I hadn’t previously had – it’s an experience not to miss!

Liz Beck

Google

5.0 ★★★★★

FIVE-STAR RATED

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Human skills training for a changing world. NLP, coaching and applied neuroscience, for over 35 years.

+44 (0) 1268 777 125
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Ian McDermott

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianemcdermott/

Ian McDermott has dedicated his life to giving people the tools to deal with the challenges they face and the necessary skills to create their own solutions

He does this both personally and professionally with individuals, with teams and with organisations.

Much of his time is spent advising senior leaders worldwide and coaching the next generation to be innovative leaders. However, he also continues to work privately with individuals.

The Founder of International Teaching Seminars (ITS) Ian has worked with hundreds of organizations and thousands of people. Based in the UK and the US, he has a global perspective working with international companies focusing on Leadership, Collaboration, Innovation, Entrepreneurship and Risk – [Find out more].From practical experience he knows what it takes to run a long-term successful business: International Teaching Seminars celebrated its 35th anniversary in 2023.

The man who brought NLP and coaching together Ian is a thought leader in the field of leadership, innovation and collaboration. A prolific author, his books have been translated into 20 languages. They include The Art of Systems Thinking, The NLP Coach, and The Coaching Bible. His most recent is The Collaborative Leader: The Ultimate Leadership Challenge.

Ian is an Honorary Fellow of Exeter University Business School where his focus is on entrepreneurship and innovation. He is Dean of Innovation & Learning for the Purposeful Planning Institute in the US and his work is featured in the Open University’s MBA course ‘Creativity, Innovation and Change’. Ian is also External Faculty at Henley Business School and a co-creator of the Henley MSc. in Coaching and Behavioural Change.

Ian is a UKCP accredited psychotherapist and a Diplomate in Professional Coaching of the International Academy of Behavioural Medicine, Counselling and Psychotherapy. He has pioneered Leadership and Innovation Coaching and has literally trained a generation of coaches. He was described by the Independent as ‘the coaches’ coach”. He is a member of the Association for Coaching’s Global Advisory Panel [see more] and is AC Global Ambassador for Innovation and Collaboration.

Ian’s coaching also reaches into working with high net worth families and their advisors, focusing on legacy training and succession planning.

With his colleague Professor Patricia Riddell he has pioneered making the latest practical applications of work in the neurosciences available to people from all walks of life. Together they have created a new international benchmark in Applied Neuroscience certification trainings. These are delivered through ITS.

Ian’s primary focus is on delivering practical ‘how-tos’ to ensure learning and change, innovation and collaboration really happen. That’s why he set up International Teaching Seminars.