Mastering the
Coach Approach
Unlock talent & confidence in yourself and those around you with our ICF Accredited Coach Training Programme
Live. Experiential. Online.
Starts 25th September 2025
View dates and programme details >
Want to “try before you buy”?
Here’s 2 FREE live-online events that may interest you:
Free introductory workshop Experience Coaching: How you can unlock talent & confidence in people on 25th June 2024 – a chance to get a feel for what learning coaching skills is like and what it can do for you.
Free ‘Live Q&A – Mastering the Coach Approach’ on 9th July 2024 – a chance to meet the trainer, meet ITS Graduates of the programme and get your questions answered.
What is the Coach Approach
and why do you want to master it?
The essence of The Coach Approach is being able to unlock the talent, ability and passion that people have within them.
This is what people pay a coach to do – but you don’t have to be a coach to do it. Good coaching skills can be learned and applied by anyone.
The Coach Approach is great for anyone looking to learn the fundamental principles and communication techniques that go into getting the best results out of individuals. But it’s also ideal for those seeking to take their first steps toward achieving ICF coaching certification.
Who is this coaching programme for?
This programme is for two types of people;
Those who want to become independent
or in-house coaches
Those who want to develop a Coach Approach
that draws the best out of people
Whether you’re a CEO, student, team leader, parent, teacher, mentor, manager, doctor – or anyone with a keen interest in developing the talents of those around them – it shows you how you can learn and use these skills in just about any setting to help people achieve their potential.
What makes this programme unique?
- Running just once a year, Mastering the Coach Approach is running entirely online making it available to you wherever you are in the world, and removing the time and cost of travel and accommodation.
- Mastering the Coach Approach is made truly unique by our programme leaders: Pamela Richarde, Ian McDermott, Terrie Lupberger and Professor Patricia Riddell – four renowned Master Coaches from different schools of thought.
- Lead facilitator Pamela Richarde is a pioneer in the field, and as co-creator of the International Coach Federation’s core coaching competencies has helped shape what we know coaching to be today. A Master Certified Coach (ICF MCC), a Professional Mentor Coach, an ICF Credentialing Assessor, and past President of the ICF Global; you will be learning from the very best (we have to say that as she’ll never say that herself!).
- You’ll discover how to Master the Coach Approach – by learning how to apply coaching skills in just about any setting to draw the best out of people.
- ICF Accredited Coach Training Programme – develop the 11 core competencies of coaching whilst establishing your own unique style.
- Skills-based, real-time, face-to-face practice and learning with expert feedback.
- Receive an ITS coaching certificate on successful completion of our coaching programmes.
- ITS Connect – our online platform for students of this programme to communicate, share and connect. Resources and in-course communications are shared on this platform throughout the programme and you receive permanent access to this after the programme has ended.
What are the benefits of Mastering the Coach Approach?
Individual
- Shows you how to overcome challenges in a wide range of situations, from the shop floor to the C-suite.
- Helps you develop an engaging leadership style and acts as a leadership development tool in its own right.
- Grows people personally, allowing them to feel more confident, composed and courageous.
- Builds a great foundation for anyone hoping to achieve life coach certification, executive coach certification or business coach certification.
Team
- Develops techniques that work across whole teams and foster accountability within them.
- Magnifies and accelerates team achievement potential by unlocking people’s skills and talents, enabling them to be more proactive and less dependent.
Organisational
- Increases employee retention and satisfaction while reducing attrition.
- Manages change and transition much more effectively, be it individually, in teams or organisationally.
- Builds a culture that embraces innovation.
Who will teach me?
The Mastering the Coach Approach programme is led by 4 world-renowned trainers, each a leading figure within their specialism, who bring their unique insights together to teach you how to become an effective coach.
The programme is taught in English language.
Ian McDermott
The Founder of ITS and the man who brought NLP and coaching together. Ian is also External Faculty at Henley Business School and a co-creator of the Henley MSc. in Coaching and Behavioural Change. He has literally trained a generation of coaches and is a member of the Association for Coaching’s Global Advisory Panel, as well as being a prolific author of and contributor to a range of coaching books.
Pamela Richarde
A pioneer in the field, and as co-creator of the International Coach Federation’s core coaching competencies has helped shape what we know coaching to be today. A Master Certified Coach (ICF MCC), as well as a Professional Mentor Coach Pam is also a founding member of the Association of Coach Training Organizations (ACTO) and a past President of the ICF.
Terrie Lupberger
An executive coach (ICF MCC), talent developer for leaders and contributor to the development of the coaching profession since 1995, including 9 years as a CEO of an international training organisation. Terrie is a former Board Member of the ICF and has been a member of the Credentialing Committee since 2002.
Professor Patricia Riddell
A Professor of Applied Neuroscience and a chartered psychologist and chartered scientist. She is passionate about bringing the expanding knowledge that we have about the brain and how it drives behaviour to professionals.
What do our graduates say about our
Mastering the Coach Approach?
"If you are serious about understanding and applying a 'coach approach' to your business, in order to get the best out of yourself as well as your colleagues / staff - then look no further. ITS as an organisation and its wealth of assembled talented staff with decades of experience, offers both value and enlightenment. The difference that makes the difference is the magic that is created in the room. The interaction and the memorable moments that are created is much a part of the learning as the subject matter itself. The USP of the course is the quality of the trainers particularly the lead team of Ian and Pam - what a combination! This was the difference that made the difference for me."
MS, Management Consultant/Coach
“Seldom if ever have I participated in a training program which was so well organized and professionally run, with highly qualified teachers, great follow up and a high level of dedication. I have gained invaluable knowledge and have developed skills which I expect to benefit from for the rest of my life. I travelled from Norway to London for each of the four live modules and found the extra cost and time required for this to be totally worth while.”
Jan Lorentzen, High Performance Executive Coach
“What brought me to the Coaching Programme was a desire to really improve my skills and to get professional accreditation in order to be credible in the future. My experience on the programme was really quite something special because quite often you come on programmes like this, especially as it’s oriented towards coaching, thinking about techniques and tricks and models and things like that. And what I got from it actually was a way of being which is something I can take to the people I work with – it’s a way of being able to help them through the way I am.”
Peter Wragg, Internal Coach for a large international organisation
“ITS’s Coaching course has inspired me to reach a whole new level of performance and fulfilment. We all start from a different place and although I’d run a successful coaching business for ten years, the quality of the training and calibre of people attending made for an exceptionally stimulating environment. As a result I’ve formed alliances and partnerships that enable me to contribute to making amazing things happen for the benefit of everyone involved.”
Ian Walker, Professional Coach
Your Learning Journey
The programme is broken up into four modules and two Coach Approach Accelerators as follows:
Module 1
The Essence & Structure of a Coach Approach
How to Communicate in a Transformative Way
Module 2
Going Deeper: An Ontological Approach
How to Coach more Effectively with Language, Emotions & the Body
Coach Approach Accelerator
Developing the Human Side of Leadership
How to have Powerful Leadership Conversations
Module 3
Expanding your Coach Impact & Toolkit
How to Create Profound Change using Values, NLP & Neuroscience
Coach Approach Accelerator
Navigating the World of Executive Coaching
How to Avoid the Pitfalls & Influence Leaders
Module 4
Intergrating Coaching Presence & Purpose
How to Maximise your Ease & Impact
When and where does Mastering the Coach Approach take place?
Mastering the Coach Approach is a substantial programme, extending over 8 months, so we’re only able to run it once per year. Our 2025/26 programme starts on 25th September 2025.
This programme is entirely online using the Zoom platform. This means you can join us from wherever you are in the world and have no travel (jetlag!) and accommodation to be thinking of and paying out for. What might you do with that time and money you’re saving?
Online learning
Dates & Times 2025
Pre-Programme Orientation
16th September 2025 (60 minutes in length) – 7pm UK time
Module 1: The Essence & Structure of A Coach Approach
25th September – 28th September 2025 (4 days) – 12:00pm to 7.00pm UK time
Module 2: Going Deeper: An Ontological Approach –
7th November – 9th November 2025 (3 days) – 12:00pm to 7.00pm UK time
Coach Approach Accelerator: Developing the Human Side of Leadership
1. The Language of Leadership
18th November 2025 – 7pm UK time (approximately 90 minutes in length)
2. The Emotionally Agile Coach
25th November 2025 – 7pm UK time (approximately 90 minutes in length
3. Coaching Organisations and Teams
2nd December 2025– 7pm UK time (approximately 90 minutes in length)
Module 3: Expanding Your Coaching Impact & Toolkit –
23rd January – 25th January 2026 (3 days) – 12:00pm to 6.00pm UK time
Coach Approach Accelerator: Navigating the World of Executive Coaching
1: Creating a Foundation for Success
3rd February 2026 – 7pm UK time
(approximately 90 minutes in length)
2: On-boarding & Contracting in Organisational Coaching
10th February 2026 – 7pm UK time
(approximately 90 minutes in length)
3: A Word to the Wise
17th February 2026 – 7pm UK time
(approximately 90 minutes in length)
Module 4: Integrating Coaching Presence & Purpose
19th March – 22nd March 2026 (4 days) – 12:00pm to 7.00pm UK time
In-between Module Check-Ins:
14th October, 2025, 13th January 2026, 3rd March 2026, 7th April 2026 – All 7pm UK time
(approximately 90 minutes in length)
