Mastering the
Coach Approach
Unlock talent & confidence in yourself and those around you with our ICF Accredited Coach Training Programme
Live. Experiential. Online.
Starts 28th September 2023
View dates and programme details >
What is the Coach Approach
and why do you want to master it?
The essence of The Coach Approach is being able to unlock the talent, ability and passion that people have within them.
This is what people pay a coach to do – but you don’t have to be a coach to do it. Good coaching skills can be learned and applied by anyone.
The Coach Approach is great for anyone looking to learn the fundamental principles and communication techniques that go into getting the best results out of individuals. But it’s also ideal for those seeking to take their first steps toward achieving ICF coaching certification.
Who is this coaching programme for?
This programme is for two types of people;
Those who want to become independent
or in-house coaches
Those who want to develop a Coach Approach
that draws the best out of people
Whether you’re a CEO, student, team leader, parent, teacher, mentor, manager, doctor – or anyone with a keen interest in developing the talents of those around them – it shows you how you can learn and use these skills in just about any setting to help people achieve their potential.
What makes this programme unique?
- Running just once a year, Mastering the Coach Approach is running entirely online for the first time ever making it available to you wherever you are in the world, and removing the time and cost of travel and accommodation.
- Mastering the Coach Approach is made truly unique by our programme leaders: Pamela Richarde, Ian McDermott, Terrie Lupberger and Professor Patricia Riddell – four renowned Master Coaches from different schools of thought.
- Lead facilitator Pamela Richarde is a pioneer in the field, and as co-creator of the International Coach Federation’s core coaching competencies has helped shape what we know coaching to be today. A Master Certified Coach (ICF MCC), a Professional Mentor Coach, an ICF Credentialing Assessor, and past President of the ICF Global; you will be learning from the very best (we have to say that as she’ll never say that herself!).
- You’ll discover how to Master the Coach Approach – by learning how to apply coaching skills in just about any setting to draw the best out of people.
- ICF Accredited Coach Training Programme – develop the 11 core competencies of coaching whilst establishing your own unique style.
- Skills-based, real-time, face-to-face practice and learning with expert feedback.
- Receive an ITS coaching certificate on successful completion of our coaching programmes.
- ITS Connect – our online platform for students of this programme to communicate, share and connect. Resources and in-course communications are shared on this platform throughout the programme and you receive permanent access to this after the programme has ended.
What are the benefits of Mastering the Coach Approach?
Individual
- Shows you how to overcome challenges in a wide range of situations, from the shop floor to the C-suite.
- Helps you develop an engaging leadership style and acts as a leadership development tool in its own right.
- Grows people personally, allowing them to feel more confident, composed and courageous.
- Builds a great foundation for anyone hoping to achieve life coach certification, executive coach certification or business coach certification.
Team
- Develops techniques that work across whole teams and foster accountability within them.
- Magnifies and accelerates team achievement potential by unlocking people’s skills and talents, enabling them to be more proactive and less dependent.
Organisational
- Increases employee retention and satisfaction while reducing attrition.
- Manages change and transition much more effectively, be it individually, in teams or organisationally.
- Builds a culture that embraces innovation.
Who will teach me?
The Mastering the Coach Approach programme is led by 4 world-renowned trainers, each a leading figure within their specialism, who bring their unique insights together to teach you how to become an effective coach.
The programme is taught in English language.
What do our graduates say about our
Mastering the Coach Approach?
“Seldom if ever have I participated in a training program which was so well organized and professionally run, with highly qualified teachers, great follow up and a high level of dedication. I have gained invaluable knowledge and have developed skills which I expect to benefit from for the rest of my life. I travelled from Norway to London for each of the four live modules and found the extra cost and time required for this to be totally worth while.”
Jan Lorentzen, High Performance Executive Coach
“What brought me to the Coaching Programme was a desire to really improve my skills and to get professional accreditation in order to be credible in the future. My experience on the programme was really quite something special because quite often you come on programmes like this, especially as it’s oriented towards coaching, thinking about techniques and tricks and models and things like that. And what I got from it actually was a way of being which is something I can take to the people I work with – it’s a way of being able to help them through the way I am.”
Peter Wragg, Internal Coach for a large international organisation
“ITS’s Coaching course has inspired me to reach a whole new level of performance and fulfilment. We all start from a different place and although I’d run a successful coaching business for ten years, the quality of the training and calibre of people attending made for an exceptionally stimulating environment. As a result I’ve formed alliances and partnerships that enable me to contribute to making amazing things happen for the benefit of everyone involved.”
Ian Walker, Professional Coach
"If you are serious about understanding and applying a 'coach approach' to your business, in order to get the best out of yourself as well as your colleagues / staff - then look no further. ITS as an organisation and its wealth of assembled talented staff with decades of experience, offers both value and enlightenment. The difference that makes the difference is the magic that is created in the room. The interaction and the memorable moments that are created is much a part of the learning as the subject matter itself. The USP of the course is the quality of the trainers particularly the lead team of Ian and Pam - what a combination! This was the difference that made the difference for me."
MS, Management Consultant/Coach
When and where does Mastering the Coach Approach take place?
Mastering the Coach Approach is a substantial programme, extending over 8 months, so we’re only able to run it once per year. Our 2023/24 programme starts on 28th September 2023.
This programme is entirely online using the Zoom platform. This means you can join us from wherever you are in the world and have no travel (jetlag!) and accommodation to be thinking of and paying out for. What might you do with that time and money you’re saving?
Online learning

Dates & Times
Pre-Programme Orientation
19th September 2023 (60 minutes in length) – 7pm UK time
Module 1: Laying the Foundations
28th September – 1st October 2023 (4 days) – 12:00pm to 7.00pm UK time
Module 2: An Ontological Approach
November 10th – November 12th 2023 (3 days) – 12:00pm to 7.00pm UK time
An Ontological Approach: Going deeper
1. The Language of Leadership
28th November 2023 – 7pm UK time (approximately 90 minutes in length)
2. The Emotionally Agile Coach
5th December 2023 – 7pm UK time (approximately 90 minutes in length)
3. Coaching and the Body
12th December 2023 – 7pm UK time (approximately 90 minutes in length)
Module 3: Integration Master Class: Coaching, Neuroscience & NLP
January 26th – January 28th 2024 (3 days) – 12:00pm to 6.00pm UK time
Executive Coaching Fundamentals
1: Creating a Foundation for Success
February 6th 2024 – 7pm UK time
(approximately 90 minutes in length)
2: On-boarding & Contracting in Organisational Coaching
February 13th 2024 – 7pm UK time
(approximately 90 minutes in length)
3: Navigating Ethical Complexities in Executive Coaching
February 20th 2024 – 7pm UK time
(approximately 90 minutes in length)
Module 4: Advanced Coaching
March 21st – March 24th 2024 (4 days) – 12:00pm to 7.00pm UK time
In-between Module Check-Ins:
October 17, 2023, January 16 2024, March 5 2024, April 9 2024 – All 7pm UK time
(approximately 90 minutes in length)