Mastering the
Coach Approach

Unlock talent & confidence in yourself and those around you with our ICF Accredited Coach Training Programme

Live. Experiential. Online.

Starts 30th September 2021
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Whether you’re a parent, a manager, a leader, or thinking of starting a career in coaching, Mastering the Coach Approach introduces a way of communicating that can transform a life, a team, an organisation – even your family.

What is the Coach Approach
and why do you want to master it?

The essence of The Coach Approach is being able to unlock the talent, ability and passion that people have within them.

This is what people pay a coach to do – but you don’t have to be a coach to do it. Good coaching skills can be learned and applied by anyone.

The Coach Approach is great for anyone looking to learn the fundamental principles and communication techniques that go into getting the best results out of individuals. But it’s also ideal for those seeking to take their first steps toward achieving ICF coaching certification.

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Who is this coaching programme for?

This programme is for two types of people;

Those who want to become independent
or in-house coaches

Those who want to develop a Coach Approach
that draws the best out of people

Whether you’re a CEO, student, team leader, parent, teacher, mentor, manager, doctor – or anyone with a keen interest in developing the talents of those around them – it shows you how you can learn and use these skills in just about any setting to help people achieve their potential.

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What makes this programme unique?

  • Running just once a year, Mastering the Coach Approach is running entirely online for the first time ever making it available to you wherever you are in the world, and removing the time and cost of travel and accommodation.
  • Mastering the Coach Approach is made truly unique by our programme leaders: Pamela RichardeIan McDermott, Terrie Lupberger and Professor Patricia Riddell – four renowned Master Coaches from different schools of thought.
  • Lead facilitator Pamela Richarde is a pioneer in the field, and as co-creator of the International Coach Federation’s core coaching competencies has helped shape what we know coaching to be today. A Master Certified Coach (ICF MCC), a Professional Mentor Coach, an ICF Credentialing Assessor, and past President of the ICF Global; you will be learning from the very best (we have to say that as she’ll never say that herself!).
  • You’ll discover how to Master the Coach Approach – by learning how to apply coaching skills in just about any setting to draw the best out of people.
  • ICF Accredited Coach Training Programme – develop the 11 core competencies of coaching whilst establishing your own unique style.
  • Skills-based, real-time, face-to-face practice and learning with expert feedback.
  • Receive an ITS coaching certificate on successful completion of our coaching programmes.
  • ITS Connect – our online platform for students of this programme to communicate, share and connect. Resources and in-course communications are shared on this platform throughout the programme and you receive permanent access to this after the programme has ended.
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What are the benefits of Mastering the Coach Approach?


  • Shows you how to overcome challenges in a wide range of situations, from the shop floor to the C-suite.
  • Helps you develop an engaging leadership style and acts as a leadership development tool in its own right.
  • Grows people personally, allowing them to feel more confident, composed and courageous.
  • Builds a great foundation for anyone hoping to achieve life coach certification, executive coach certification or business coach certification.


  • Develops techniques that work across whole teams and foster accountability within them.
  • Magnifies and accelerates team achievement potential by unlocking people’s skills and talents, enabling them to be more proactive and less dependent.


  • Increases employee retention and satisfaction while reducing attrition.
  • Manages change and transition much more effectively, be it individually, in teams or organisationally.
  • Builds a culture that embraces innovation.
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Who will teach me?

The Mastering the Coach Approach programme is led by 4 world-renowned trainers, each a leading figure within their specialism, who bring their unique insights together to teach you how to become an effective coach.

Ian McDermott

The Founder of ITS and the man who brought NLP and coaching together. Ian is also External Faculty at Henley Business School and a co-creator of the Henley MSc. in Coaching and Behavioural Change. He has literally trained a generation of coaches and is a member of the Association for Coaching’s Global Advisory Panel, as well as being a prolific author of and contributor to a range of coaching books.

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Pamela Richarde

A pioneer in the field, and as co-creator of the International Coach Federation’s core coaching competencies has helped shape what we know coaching to be today. A Master Certified Coach (ICF MCC), as well as a Professional Mentor Coach Pam is also a founding member of the Association of Coach Training Organizations (ACTO) and a past President of the ICF.

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Terrie Lupberger

An executive coach (ICF MCC), talent developer for leaders and contributor to the development of the coaching profession since 1995, including 9 years as a CEO of an international training organisation. Terrie is a former Board Member of the ICF and has been a member of the Credentialing Committee since 2002.

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Professor Patricia Riddell

A Professor of Applied Neuroscience and a chartered psychologist and chartered scientist. She is passionate about bringing the expanding knowledge that we have about the brain and how it drives behaviour to professionals.

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What do our graduates say about our
Mastering the Coach Approach?

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What are my certification options?
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When and where does Mastering the Coach Approach take place?

Mastering the Coach Approach is a substantial programme, extending over 8 months, so we’re only able to run it once per year. Our 2021/22 programme starts on 30th September 2021.

This programme is entirely online using the Zoom platform. This means you can join us from wherever you are in the world and have no travel (jetlag!) and accommodation to be thinking of and paying out for. What might you do with that time and money you’re saving?

Online learning

Dates & Times

Core modules:

Modules 1, 2 and 4 will run 12:00pm to 7.00pm UK time
Module 3 will run 12:00pm to 6.00pm UK time

Module 1:
Laying the Foundations
30th September – 3rd October 2021

Module 2:
An Ontological Approach
12th – 14th November 2021

Module 3:
Integration Master Class: Coaching, Neuroscience & NLP
28th – 30th January 2022

Module 4:
Advanced Coaching
24th – 27th March 2022

Accelerator sessions: 

Time: All the following sessions run at 7pm UK time (approximately 90 minutes in length)

Pre-Programme Induction Webinar
21st September 2021

In-between Module Check-In Webinars:
19th October 2021, 7th December 2021, 8th March 2022, 26th April 2022

Ontological Approach Webinars
1. The Language of Leadership
4th January 2022
2. The Emotionally Agile Coach
11th January 2022
3. Coaching and the Body
18th January 2022

Executive Coaching Webinars
1: Creating a Foundation for Success
8th February 2022
2: On-boarding & Contracting in Organisational Coaching
15th February 2022
3: Navigating Ethical Complexities in Executive Coaching
22nd February 2022

What will I learn on this programme?
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Price goes up 6th August 2021

Super Early Bird Price:
£2675 +VAT

Early Bird Price from 6th August 2021:
Full Bird Price from 3rd September 2021:
Interest free payment plans are available

Book now >
Register my interest >

Completed this programme with ITS before? Click HERE for a very special offer