Free on-demand videos:
Why take the Applied Neuroscience Programme?
“Your brain is the driving force behind every thought, memory, emotion and behaviour that you have had or ever will have – wouldn’t it be useful to know how to work with it, rather than against it?”
Professor Patricia Riddell
Curious to get to the source of what drives our thoughts, emotions and behaviour from a neurological perspective?
Looking for training with practical application for real behavioural change for individuals, teams and organisations?
Seeking a greater professional edge and a higher level of credibility?
Applied Neuroscience is the study of the brain, how it works and why; coupled with practical applications for greater understanding, awareness and choice – helping you to work with your brain rather than against it.
Delivered by Professor of Applied Neuroscience Patricia Riddell and thought leader Ian McDermott, they will take you through the key areas of the programme they co-created.
These videos will help you gain an understanding of:
- What gives Applied Neuroscience a unique power to transform
- How neuroscience and psychology combine to create real behavioural change
- 5 key areas of life where Applied Neuroscience can give you an edge
- Types of people that learn Applied Neuroscience – and whether this could be you
- Problems and challenges that Applied Neuroscience can help you with
- Benefits of learning Applied Neuroscience – and the success that this can lead to
- Real life examples of the applications of the learning from ITS participants – personally and professionally
- The ITS Applied Neuroscience Programme and whether it’s a good fit for you.
Ian McDermott
The Founder of ITS and the man who brought NLP and coaching together. Ian is also External Faculty at Henley Business School and a co-creator of the Henley MSc. in Coaching and Behavioural Change. He has literally trained a generation of coaches and is a member of the Association for Coaching’s Global Advisory Panel, as well as being a prolific author of and contributor to a range of coaching books.
Professor Patricia Riddell
Co-creator of this programme, Patricia is a Professor of Applied Neuroscience, a chartered psychologist and a chartered scientist. She creates cutting edge training tools that integrate and expand on the most recent findings in neuroscience.