Creativity & Insight

In times of economic hardship, one way for individuals and organisations to survive is to be more innovative than their competitors. Innovation requires creativity and insight to come up with new products, new solutions or new markets.

One of the wonders of the human brain is its ability to come up with completely novel ideas. This does not just happen – as anyone who has sweated over coming up with a new idea will know. However, sometimes, we are all capable of moments of insight where an idea or a solution comes to us out of the blue. What is it that happens in the brain during these moments? And how can we create this type of original thinking when we need it most?

In this workshop, we will explore different types of creativity and insight and determine what is happening in the brain when this happens. We will consider what state our brains should be in to give this the best chance of happening and will have fun with some practical exercises that give you a chance to increase your own creativity.

By the end of this workshop, you should:

  • Understand the importance of a climate that is suited to creative thinking and have tools to create this climate.
  • Differentiate between different types of creativity and know which type is best for particular applications.
  • Understand the nature of insight and know how best to cultivate this in yourself and others.
  • Be able to determine types of creativity and insight to support best states for goal setting.
  • Be able to describe the brain systems involved in creativity and insight in a manner that is accessible and useful to non-experts.

Please note: This workshop is Module 2 of the Applied Neuroscience Programme and is exclusively open to those who have completed the full 10 day programme previously.

Meet the trainer/s

Professor Patricia Riddell

Patricia is a Professor of Applied Neuroscience, a chartered psychologist and a chartered scientist. She creates cutting edge training tools that integrate and expand on the most recent findings in neuroscience.

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Ian McDermott

Over the past 7 years, Ian McDermott has worked with Patricia Riddell to bring the fruits of Neuroscience research out of the lab so that everyone can have access to the practical benefits of current cutting edge neuroscience research.

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Ian and Patricia are the co-creators of the 10 day certified programme: Applied Neuroscience