Applied Neuroscience for Coaches.
Free webinar with Professor Patricia Riddell and Ian McDermott

In this webinar Ian and Patricia will explore what makes Neuroscience & Coaching complimentary skillsets, how each field advances the other, and what’s in it for you as a coach, including:

  • Enhancing your coaching delivery, questioning skills and value to your clients.
  • Learning about how brains change and how to help this happen, enabling you to deal with clients’ limiting beliefs.
  • Generating new possibilities – including client recognition that new possibilities do exist.
  • Creating the optimal conditions for your clients that will maximise your coaching impact.
  • Standing out and gaining a competitive advantage.

Given that every behaviour, emotion and thought we have depends on activity in our brains, it is therefore clear that any changes coaching brings about will be underpinned by changes in the brain. An understanding of neuroscience can add to this by indicating why particular techniques are effective and how we as coaching professionals can advance techniques by attuning them to the way that the brain actually works.

This webinar is for any coach to understand how neuroscience is bringing groundbreaking and innovative possibilities to coaching – for coaches and their clients. And more importantly, how you can make best use of the cutting-edge research available. We’ve called it ‘Applied Neuroscience for Coaches’ because coaches are obviously in the business of helping people be the best they can be. Frankly though, if you want to help people excel, it doesn’t matter if you’re a coach or not. We think you’ll find this interesting if you want to know what’s really cutting edge.

Meet the trainers

Ian McDermott

The Founder of ITS and the man who brought NLP and coaching together. Ian is also External Faculty at Henley Business School and a co-creator of the Henley MSc. in Coaching and Behavioural Change. He has literally trained a generation of coaches and is a member of the Association for Coaching’s Global Advisory Panel, as well as being a prolific author of and contributor to a range of coaching books.

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Professor Patricia Riddell

A Professor of Applied Neuroscience and a chartered psychologist and chartered scientist. She is passionate about bringing the expanding knowledge that we have about the brain and how it drives behaviour to professionals.

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