ICF Accredited Coach Training Programme
Unlock talent and confidence in yourself and those around you.
Live and online · Over eight months · Starts 24th September 2026
Format
Live. Online. Experiential.
Duration
Over eight months
Starts
24th September 2026
Experience
No prior experience needed
Investment
From £3,175 +VAT
Overview
Why this programme
For anyone who wants to draw the best out of people, whether you're becoming a coach or leading a team. No prior experience needed.
Develop the eight core competencies of coaching on an ICF accredited programme.
Led by Pamela Richarde, Ian McDermott, Terrie Lupberger and Professor Patricia Riddell.
Lead facilitator Pam co-created the ICF's core competencies and is a past ICF President.
Real-time practice with expert feedback, not just theory and models.
Apply the Coach Approach in any setting, from the C-suite to the kitchen table.
Regular check-ins with Pam, a Resource Team of experienced graduates to support your practice, a printed manual, and permanent access to ITS Connect, our alumni community and learning hub.
Outcomes
The learning journey
A substantial programme over eight months, with live practice, check-ins and time to embed the skills.
You will coach and be coached regularly throughout the programme, including two rounds of peer-to-peer coaching that take place between the modules. The experience of being both coach and client is invaluable to your learning.
Learn the essence of the Coach Approach so that you can begin to apply it immediately. After you leave Module 1, you will have enough knowledge to go and run a coaching session.
Some of the key areas of Module 1:
We human beings have emotions, and those emotions impact our results: we create a different result if we rage at people rather than talk with them. We have language, and how we use it is critical to our success. We also have bodies, and we actually communicate more with our bodies than with our words, yet we are largely unaware of the impact of our presence. An Ontological Approach gives you the tools and awareness you need to work with all three crucial dimensions: emotions, language and the body.
Some of the key areas of Module 2:
Three focused 90-minute webinars, each with additional eBooks and support materials.
This module is split into two parts. Part 1, Advanced Coaching Tools and Techniques, is two days with Ian McDermott:
Part 2, Coaching, Neuroscience and NLP, is one day with Professor Patricia Riddell and Ian. The one thing all successful coaching approaches have in common is that they trigger changes in the brain, so it makes sense to know something about how this happens. The Coach Approach helps anyone understand their current position and how they'd like it to change, NLP gives you specific tools to make those changes happen, and neuroscience provides the scientific evidence base for why and how these tools actually work.
Coaching executives in an organisational environment is a complex process, requiring the coach to design alliances well and navigate the challenges of multiple relationships. These three webinars cover what an executive coach must be schooled in to create a productive, safe and ethical relationship, each highlighting the critical ICF competencies involved.
Major change happens at the level of identity, beliefs and values. However, many conventionally trained coaches find it challenging to operate at these levels. Nor are they alone: most organisations can only talk about 'winning hearts and minds'. Very few know how to actually do it. In this module we show you how to blend the wisdom of the different approaches you've learned so you can engage the hearts and minds of individuals, teams and even organisations. This is truly your integration module, and the precursor and prerequisite for official certification.
Some of the key areas of Module 4:
Proof
Short, unscripted and real. This is what changes when you learn to coach.
“This training has changed my life.”
Jane, University Lecturer
“A whole new way of being.”
Peter, Internal Coach
“More relaxed, mindful and open.”
Paul, Lloyds Banking Group
“The best course I’ve ever signed up for.”
Ankita, Aston University
★★★★★
Seldom, if ever, have I taken part in a training programme so well organised and professionally run. I’ve gained knowledge and skills I expect to benefit from for the rest of my life.
Jan Lorentzen, High Performance Executive Coach
Trusted by individuals and organisations worldwide
Chosen for over 35 years. See who we've worked with
Who will teach you
Lead facilitator and a pioneer in the field. As co-creator of the ICF's core coaching competencies, she helped shape coaching as we know it. A Master Certified Coach, Professional Mentor Coach, founding member of ACTO and a past President of the ICF.
Read moreThe founder of ITS and the man who brought NLP and coaching together. External Faculty at Henley Business School and co-creator of its MSc in Coaching and Behavioural Change, Ian has trained a generation of coaches worldwide.
Read moreAn executive coach and talent developer for leaders, contributing to the coaching profession since 1995, including nine years as CEO of an international training organisation. A former ICF Board Member and long-standing member of its Credentialing Committee.
Read moreA Professor of Applied Neuroscience, chartered psychologist and chartered scientist, passionate about bringing what we now know about the brain, and how it drives behaviour, to professionals.
Read moreCertification
Choose the path that fits where you want to go, now or later.
Complete the programme and certify as an ITS Coach Approach Practitioner. You can practise as a coach straight away, and the training counts toward the ICF credential pathway if you choose to go further.
Go further and become an ITS Certified Graduate Coach on our ICF Level 2 accredited programme, your route to applying for an ICF ACC or PCC credential.
The programme qualifies for over 125 ICF Approved Coach Specific Training Hours. Both pathways are covered on the programme and in your manual, with people on hand to support you through the process. Not sure which is right for you? It's a common question, so just ask the team and we'll talk it through.
Dates and times
Runs once a year, entirely online on Zoom, so you can join from anywhere with no travel or accommodation.
Plus in-between check-ins on 13th October, 12th January, 2nd March and 6th April, all 7pm UK. This is an ICF accredited programme (Level 2).
Price and booking
Runs once a year, and places are limited to keep the group experiential.
One payment, the lowest overall cost.
A £250 deposit, then spread the rest interest-free.
Team and multi-programme discounts are available, just get in touch.Trained with ITS before? There's a special returning-graduate offer.
Not sure yet?
Join Pamela Richarde for a free introductory session on 14th August, get a feel for the Coach Approach, meet the team and ask anything before you decide.
Questions
Not at all. The Coach Approach can be learned and applied by anyone, in almost any setting, whether or not you ever call yourself a coach.
None is required. The programme is designed to take you from the fundamentals through to advanced coaching.
Yes. It's an ICF accredited programme, and you'll develop the eight core competencies of coaching.
Yes. The programme is your route toward applying for an ICF ACC or PCC credential, and qualifies for over 125 approved training hours.
Yes, it runs live on Zoom, so you can join from anywhere in the world with no travel or accommodation.
Yes, you can start an interest-free instalment plan with a £250 deposit.
Option 1, ITS Coach Approach Practitioner: attend and participate in the programme, complete four Coaching Skills Reflection forms (one per module) and two rounds of peer coaching, and agree to hold to the ICF's ethics and standards. You can practise as a coach with this certification straight away.
Option 2, the ICF credential pathway: complete everything in Option 1, then go further as an ITS Certified Graduate Coach on our ICF Level 2 accredited programme, including an assessed coaching recording, mentor coaching hours and the Level 2 exam. This is your route to applying for an ICF ACC or PCC credential.
Full requirements are covered on the programme and in your manual, and it's a common question, so if you're not sure which fits, just ask the team and we'll talk it through before you book.
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Join us from 24th September 2026. Want to be sure this is the right programme for you? Talk to a member of our team, or come to a free intro session first.
Human skills training for a changing world. NLP, coaching and applied neuroscience, for over 35 years.
We'll send you the programme details and what to expect next.
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