- For Coaches · A Free Live Session
How You Can Supercharge Your Coaching
Why NLP and neuroscience enhance every kind of coach approach
Free live session · Monday 29th June · 1pm UK · 60 minutes via Zoom
What we'll explore
- Why your coaching already works - the neurological and psychological mechanisms behind what you do, brought into the open, so you can work with them deliberately rather than relying on instinct alone
- The moments that matter most - how to recognise when a client is genuinely open to change, what's happening beneath the surface, and how to make the most of them
- NLP techniques that neuroscience now backs - practical tools you can bring into your next session, with the evidence base to use them with confidence
- What the latest neuroscience tells us about lasting change - and the coach's role in creating the conditions for it
- Why this enriches every coaching philosophy - whether you're person-centred, solution-focused or systemic, this isn't another approach to learn, it's a deeper understanding of the one you already use
- What separates good coaching from transformational coaching - the subtle but significant shifts in how you listen, respond and create the conditions for lasting change
You didn’t become a coach to follow a script. You did it because you’ve seen what happens when someone finally thinks differently about their situation, and you wanted to be part of creating that.
So what changes when you understand, at a deeper level, exactly why those shifts happen? Not as theory, but as something you can recognise and work with as it unfolds in front of you. That’s what applied neuroscience is. It doesn’t replace your judgement or ask you to abandon the approach you’ve spent years refining. It sharpens what you already do, and gives you the evidence to trust it.
This isn't another approach to learn. It's a deeper understanding of the one you already use.
Who's leading
Ian McDermott
Founder of ITS · Trainer & Coach
Ian McDermott has dedicated his life to giving people the tools to deal with the challenges they face and the skills to create their own solutions. He is renowned for making learning simple and enjoyable, for rekindling people’s curiosity and confidence, and for a teaching style that helps people feel more at ease in themselves and the roles they find themselves in.
Ian is the founder of International Teaching Seminars (ITS) and a leadership, innovation and collaboration consultant. He has trained a generation of NLP Practitioners, NLP Master Practitioners and Coaches working all over the world. His 15 books have been translated into more than 20 languages.
Who's leading
Patricia Riddell
Professor of Applied Neuroscience · Chartered Psychologist
Patricia Riddell is Professor of Applied Neuroscience in the School of Psychology and Clinical Language Sciences at the University of Reading, and a Chartered Psychologist. She teaches on the MBA, the MA in Leadership and the MSc in Coaching and Behavioural Change at Henley Business School.
Her work focuses on how neuroscience can be applied in the real world to deepen our understanding of coaching, leadership, behavioural change and resilience. She is co-author of The Neuroscience of Leadership Coaching and has written widely on the neuroscience of coaching, bringing the evidence behind behavioural change to the people who put it into practice.
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