How you can Supercharge Your Coaching

Why NLP and Neuroscience enhance every kind of coach approach

You already know how to help people shift. This session gives you new insight, new evidence, and the deeper understanding to do it with even more power, confidence and precision.

Free Live Session
Monday 29th June 2026
1pm UK
60 Minutes

A 60-minute live session with Ian McDermott and Professor of Applied Neuroscience Patricia Riddell, bringing together decades of coaching practice and the latest evidence on how change actually happens in the brain. Not a sales pitch. Not a teaser. Practical insight you can take into your very next session.

What we'll explore

Why your coaching already works - the neurological and psychological mechanisms behind what you do, brought into the open, so you can work with them deliberately rather than relying on instinct alone
The moments that matter most - how to recognise when a client is genuinely open to change, what's happening beneath the surface, and how to make the most of them
NLP techniques that neuroscience now backs - practical tools you can bring into your next session, with the evidence base to use them with confidence
What the latest neuroscience tells us about lasting change - and the coach's role in creating the conditions for it
Why this enriches every coaching philosophy - whether you're person-centred, solution-focused or systemic, this isn't another approach to learn, it's a deeper understanding of the one you already use
What separates good coaching from transformational coaching - the subtle but significant shifts in how you listen, respond and create the conditions for lasting change

You didn’t become a coach to follow a script. You did it because you’ve seen what happens when someone finally thinks differently about their situation, and you wanted to be part of creating that.

So what changes when you understand, at a deeper level, exactly why those shifts happen? Not as theory, but as something you can recognise and work with as it unfolds in front of you. That’s what applied neuroscience is. It doesn’t replace your judgement or ask you to abandon the approach you’ve spent years refining. It sharpens what you already do, and gives you the evidence to trust it.

This isn't another approach to learn. It's a deeper understanding of the one you already use.

Ian McDermott & Patricia Riddell

Ian McDermott

Ian McDermott has dedicated his life to giving people the tools to deal with the challenges they face and the skills to create their own solutions. He is renowned for making learning simple and enjoyable, for rekindling people’s curiosity and confidence, and for a teaching style that helps people feel more at ease in themselves and the roles they find themselves in.

Ian is the founder of International Teaching Seminars (ITS) and a leadership, innovation and collaboration consultant. He has trained a generation of NLP Practitioners, NLP Master Practitioners and Coaches working all over the world. His 15 books have been translated into more than 20 languages.

Professor Patricia Riddell

Patricia Riddell is Professor of Applied Neuroscience in the School of Psychology and Clinical Language Sciences at the University of Reading, and a Chartered Psychologist. She teaches on the MBA, the MA in Leadership and the MSc in Coaching and Behavioural Change at Henley Business School.

Her work focuses on how neuroscience can be applied in the real world to deepen our understanding of coaching, leadership, behavioural change and resilience. She is co-author of The Neuroscience of Leadership Coaching and has written widely on the neuroscience of coaching, bringing the evidence behind behavioural change to the people who put it into practice.

What others say

I am learning to create space between stimulus and response instead of reacting automatically.

Sally

It taught me to stop trying to have all the answers and give space for them to come to me.

Michelle

I feel lighter, more assured and more able to trust myself.

Bethan

I realised I can create a future that feels exciting rather than overwhelming.

Ashley

New to ITS?

You’re very welcome, whether you’ve trained with us before or this is your first time. There’s no prep, no prior experience required, and no pressure to speak. Come as you are, listen, and take what’s useful into your own practice.

The basics

Monday 29th June 2026, 1:00 PM UK

60 minutes

Live online via Zoom

Free

Practising coaches and anyone using a coach approach

FAQ

Will there be a Q&A?

Yes, ask as we go along. Bring your questions, or chip in as they arise.

Do I need an NLP or neuroscience background?

Not at all. Whatever your training or coaching style, you’ll be able to take these ideas straight into your work.

Can I invite colleagues?

Please do. Any coach who’s curious is welcome. Just forward or share this link.

Will the recording be available?

Yes, for a limited time to everyone who registers. That said, showing up live is its own statement of intent, and you can’t beat the energy of being there as it happens.