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Brain & Behavioural Change:
An Introductory Exploration
How to leverage the power of Applied Neuroscience
2 hour live-online workshop
with Professor Patricia Riddell & Ian McDermott• Wednesday 4 February 2026 3pm – 5pm UK time
Register Now
Enter your details below to register for this free online session and we'll send you a Zoom link to join:
"Your brain is the driving force behind every thought, memory, emotion and behaviour that you have had or ever will have - wouldn't it be useful to know how to work with it rather than against it?"
Professor Patricia Riddell
Whether you are excited or daunted - or even both! - to learn more about how our brains work, this is the perfect opportunity to get a feel for it.
You will gain more choices about how you can facilitate growth and learning - for yourself and for others.
Create a new understanding of people that will shape how you learn, lead and live from here on forward.
We invite you to join us, explore your curiosity and open a whole new world of possibility.
Is this for you?
The little understanding that most of us have about how our brain works is hopelessly out-of-date – and with that comes with it a huge amount of mis-application.
This session will give you a greater understanding of how the brain runs our thoughts, emotions and behaviour and what you can do to have more choice, confidence and professional credibility. You will gain a deeper understanding of the brain and how to work with it, if you wish to enhance both your personal and professional life.
Understanding a little of how the brain works can create significantly more insight into the sometimes mystifying complexities of the behaviour of your team, your colleagues, your boss – even your family. Discovering this new world of learning will illuminate a whole range of exciting new possibilities in growth and development.
Right now there is a lot of buzz around neuroscience but too often not much real practical neuroscience. Learning how to apply current research so individuals, teams and organisations can be more effective is an exciting area of growth and potential for all.
Cutting edge research in Applied Neuroscience makes it clear that every healthy (i.e not damaged or injured) human brain can learn at any age and any stage of life – it’s never too late to make the most of what you’ve got.
What to Expect
The workshop will consist of learning new skills and new ways of thinking. You’ll be able to explore and practice these in small groups so that you can begin to integrate what you are learning into a way that is meaningful and practical for you.
Discovery & Myth Busting
You will discover the truth behind commonly heard out of date neuroscience as well as practical insights that you can put into use immediately.
Learn Together
You will meet some like-minded people as you participate in small group exercises to experience the impact of the tools you are learning and the widely universal applications across a diverse range of professions and generations.
Opening a world of learning
You will get a better idea if further brain & behavioural change training is something that would be useful for you and your future growth (but don’t worry, this isn’t a sales pitch).
The Benefits
- Experience a whole new field of understanding that is rapidly and increasingly shaping the world around us and gives us better ways of thinking – for leading, for coaching, for parenting, for teaching – indeed for all important areas of human activity.
- Learn what is current and what is not-so-current knowledge on how you can use the practical side of neuroscience so effectively and have greater credibility.
- Discover how this knowledge can elevate the impact you can have on beliefs and behaviours – of people, teams and cultures – by learning how to work with the brain, rather than against it.
- Benefit from many years of complex research and experience being distilled into tools that are understandable and immediately useful.
- Get this knowledge directly from a neuroscientist; Patricia Riddell, Professor of Applied Neuroscience. Combine Patricia’s many years experience in teaching and researching psychology and neuroscience with Ian McDermott’s in delivering real behavioural change for individuals, teams and organisations, and you get powerful and hugely effective results.
Meet your Trainers
Professor Patricia Riddell
Patricia Riddell is a Professor of Applied Neuroscience known for making complex science deeply practical. Her work bridges cutting-edge research with real-world tools that help people understand and rewire the brain for better thinking, resilience, and emotional regulation. Patricia brings clarity, warmth, and deep expertise to every learning experience.
Ian McDermott
The Founder of ITS and the man who brought NLP and coaching together. Ian is also External Faculty at Henley Business School and a co-creator of the Henley MSc. in Coaching and Behavioural Change. He has literally trained a generation of coaches and is a member of the Association for Coaching’s Global Advisory Panel, as well as being a prolific author of and contributor to a range of coaching books.
What Others Have Said About Learning Applied Neuroscience with ITS...
"Patricia is able to put across complex concepts in the clear, humourous and (dare I say it) compassionate way that in my experience only masters of their subject can achieve."
Richard, Applied Neuroscience Programme participant
"When I said to some people that I was going to do a neuroscience course, the reaction was one of, 'Wow, that sounds really complicated and difficult'. And I think the thing I take away from this course is that we've really just talked about things that we're all familiar with as human beings. But what I what I what I can take away now is a is a language that enables me to articulate and understand what the brain is doing and and how you can change that if it's not serving you well really. it's really been helpful for me working with my coaching clients."
Steve, Applied Neuroscience Programme participant
"It's applied neuroscience and I have just loved how the course just helps apply the neuroscience concepts and what's happening in the brain in really practical day-to-day situations."
Veronica, Applied Neuroscience Programme participant
Register Now
Enter your details below to register for this free online session and we'll send you a Zoom link to join:
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