The most effective, successful and fulfilled people aren’t necessarily the cleverest or the most experienced. They’re the most skilled at understanding how thinking works, and how to use that understanding to lead themselves and support others.
That understanding is what this session is about. Not theory for its own sake, but practical, usable insight into how NLP and neuroscience can make you more effective when the world keeps changing the rules.

Who's leading
Founder of ITS · Trainer & Coach
Ian McDermott has dedicated his life to giving people the tools to deal with the challenges they face and the necessary skills to create their own solutions. Ian is renowned for his unique ability to make learning simple and fun, to rekindle people’s curiosity and confidence and for his compassionate teaching style that helps people truly feel more at ease in themselves and the roles they find themselves in.
Ian is the founder of International Teaching Seminars (ITS) and a leadership, innovation and collaboration consultant. He has trained a generation of NLP Practitioners, NLP Master Practitioners and Coaches, who are working all over the world. His 15 books have been translated into 20+ languages.

Who's leading
Professor of Applied Neuroscience · Chartered Psychologist
Patricia Riddell is Professor of Applied Neuroscience in the School of Psychology and Clinical Language Sciences at the University of Reading, and a Chartered Psychologist. She teaches on the MBA, the MA in Leadership and the MSc in Coaching and Behavioural Change at Henley Business School.
Her work focuses on how neuroscience can be applied in the real world to deepen our understanding of coaching, leadership, behavioural change and resilience. She is co-author of The Neuroscience of Leadership Coaching and has written widely on the neuroscience of coaching, bringing the evidence behind behavioural change to the people who put it into practice.
You’ll receive a confirmation email with your Zoom link and the option to add the session to your calendar. We won’t share your details.