Live. Online. Experiential.
Experience Brain & Behaviour Change Programme:
How to leverage the power of your brain
2 hour live-online workshop
with Professor Patricia Riddell & Ian McDermott• Wednesday 4 February 2026 1pm – 3pm UK time
Register Now
Enter your details below to register for this free online session and we'll send you a Zoom link to join:
Pause, take stock and get clarity on what you truly want now.
Set a new direction towards having more of the life, career and impact of your choosing.
Create strategies and habits that will turn your vision into action.
Learn to ask questions and create environments that light others up from within.
There is another way.
The tools and techniques of NLP can show you how.
Is this for you?
The little understanding that most of us have about how our brain works is hopelessly out-of-date – and with that comes with it a huge amount of mis-application.
This session will give you a greater understanding of how the brain runs our thoughts, emotions and behaviour and what you can do to have more choice, confidence and professional credibility. You will gain a deeper understanding of the brain and how to work with it, if you wish to enhance both your personal and professional life.
Understanding a little of how the brain works can create significantly more insight into the sometimes mystifying complexities of the behaviour of your team, your colleagues, your boss – even your family. Discovering this new world of learning will illuminate a whole range of exciting new possibilities in growth and development.
Right now there is a lot of buzz around neuroscience but too often not much real practical neuroscience. Learning how to apply current research so individuals, teams and organisations can be more effective is an exciting area of growth and potential for all.
Cutting edge research in Applied Neuroscience makes it clear that every healthy (i.e not damaged or injured) human brain can learn at any age and any stage of life – it’s never too late to make the most of what you’ve got.
What to Expect
Discovery
You will discover practical NLP tools that you can put into use immediately.
Exercises
You will meet some like-minded people as you participate in small group exercises to experience the impact of the tools you are learning.
Training
You will get a better idea if further NLP Practitioner training is a good move for you (but don’t worry, this isn’t a sales pitch).
The Benefits
- Experience a whole new field of understanding that is rapidly and increasingly shaping the world around us and gives us better ways of thinking – for leading, for coaching, for parenting, for teaching – indeed for all important areas of human activity.
- Learn what is current and what is not-so-current knowledge on how you can use the practical side of neuroscience so effectively and have greater credibility.
- Discover how this knowledge can elevate the impact you can have on beliefs and behaviours – of people, teams and cultures – by learning how to work with the brain, rather than against it.
- Benefit from many years of complex research and experience being distilled into tools that are understandable and immediately useful.
- Get this knowledge directly from a neuroscientist; Patricia Riddell, Professor of Applied Neuroscience. Combine Patricia’s many years experience in teaching and researching psychology and neuroscience with Ian McDermott’s in delivering real behavioural change for individuals, teams and organisations, and you get powerful and hugely effective results.
Meet your Trainer
Ian McDermott
The Founder of ITS and the man who brought NLP and coaching together. Ian is also External Faculty at Henley Business School and a co-creator of the Henley MSc. in Coaching and Behavioural Change. He has literally trained a generation of coaches and is a member of the Association for Coaching’s Global Advisory Panel, as well as being a prolific author of and contributor to a range of coaching books.
Professor Patricia Riddell
Co-creator of this programme, Patricia is a Professor of Applied Neuroscience, a chartered psychologist and a chartered scientist. She creates cutting edge training tools that integrate and expand on the most recent findings in neuroscience.
What Others Have Said About Learning NLP with ITS...
"Very insightful and useful for anyone interested in self-development or understanding themselves and the people around them."
"I was at a career crossroads and this programme provided clarity and helped me realign my career towards an impact-driven marketing role. Ian’s insights and support were invaluable throughout this, as well as the community created by the rest of my fellow participants."
"If you want success in life, business, and relationships, this course provides the tools and community you need. It is a transformative journey of self-discovery."
"A discovery journey which is opening up new possibilities every day."
"This course has helped me build better relationships with my husband, family, friends and work colleagues."
"I was looking to make a career move into training and development. If I hadn’t studied with ITS, there’s a good chance I wouldn’t be doing what I do now working as a freelance consultant and workshop facilitator (which I love)."
"The course has given me a new insight into myself and a more attuned understanding of others."
"I left with a better understanding of myself, an amazing set of tools and some wonderful friends."
"Inspirational, life changing, impactful, though provoking and definitely emotional. While these descriptions may sound trite, they do capture my experience with ITS."
Register Now
Enter your details below to register for this free online session and we'll send you a Zoom link to join:
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